white concrete building under blue sky during daytime

My Projects

Explore my portfolio showcasing web apps and digital marketing.

Web Development

🔹 ServiceNest – Local Service Provider Platform

A full-stack web application built with React and Django that connects users with nearby service providers within a 10 km radius. Key features include OTP-based authentication, multilingual support, user ratings and reviews, and a dynamic UI. Integrated location-based search and history-based recommendations to enhance personalization.
Tech Stack: React, Django, PostgreSQL, REST API, Tailwind CSS
Role: Full Stack Developer
Team: 2 Members

"Think UrbanClap meets OLX – but smarter and geo-aware."

🔹 Algoalphatech – Social Media Marketing Campaign

Designed and executed a result-driven SMM campaign for Algoalphatech to boost brand visibility and generate leads. Created engaging content using Canva, managed targeted ad campaigns on Facebook and Instagram, and monitored performance using Meta Business Suite and Google Analytics. Achieved a significant increase in reach, engagement, and conversions within a short period.
Skills Used: SMM, Canva, Meta Ads, Content Strategy, Analytics
Role: Freelance Digital Marketer

"Built a compelling brand voice and grew organic engagement through strategic content and ad targeting."

🔹 Karthikeya Mobile Shop – Business Website

A responsive and modern website developed for Karthikeya Mobile Shop to showcase their latest smartphones, accessories, and offers. The platform includes features like product listings with images, brand-wise filtering, inquiry/contact forms, and a clean UI for better customer engagement. The site is optimized for both desktop and mobile viewing to ensure smooth browsing for all users.
Tech Stack: HTML, CSS, Tailwind, React JS, Django (for backend integration)
Role: Full Stack Developer

"Bringing a local mobile store online with an elegant, user-friendly website to boost customer reach and digital presence."

🔹 ServiceNest – Digital Launch Campaign

Developed a digital strategy for launching ServiceNest, a full-stack platform for local services. The campaign focused on SEO optimization, blog content creation, and social media pre-launch buzz. Designed promotional creatives, planned a rollout calendar, and integrated location-based keywords for better visibility.
Skills Used: SEO Strategy, Social Media Teasers, Content Planning, Local SEO
Tools: Google Keyword Planner, Canva, Notion, Figma

“Blended tech and marketing to create a compelling digital footprint from day one.”

digital marketing artwork on brown wooden surface
digital marketing artwork on brown wooden surface
a white wall with a black and gray stripe

Web Development

Creating responsive web apps with React and Django frameworks.

A laptop displaying a website design with the phrase 'Build your dream website.' next to a minimalistic building image. The scene also includes a modern mug and a smartphone placed on a wooden desk.
A laptop displaying a website design with the phrase 'Build your dream website.' next to a minimalistic building image. The scene also includes a modern mug and a smartphone placed on a wooden desk.
SEO Analysis

Improved social reach through strategic digital marketing campaigns.

A digital profile screen viewed on a web browser, showcasing a user's account on a platform. The profile includes a photo of a person, details about their job as a Software Engineer, and professional achievements. There is also a description of their developer skills and project experiences. The GitHub interface shows navigation tabs along the top and profile details in the main content area.
A digital profile screen viewed on a web browser, showcasing a user's account on a platform. The profile includes a photo of a person, details about their job as a Software Engineer, and professional achievements. There is also a description of their developer skills and project experiences. The GitHub interface shows navigation tabs along the top and profile details in the main content area.
View
A person is holding a resume in front of them while sitting at a white table. Another person, slightly blurred, is seated across the table. The resume has a blue header with the name and title 'Lauren Chen, Digital Marketing Specialist'. Sections visible include contact information, education, and professional experience.
A person is holding a resume in front of them while sitting at a white table. Another person, slightly blurred, is seated across the table. The resume has a blue header with the name and title 'Lauren Chen, Digital Marketing Specialist'. Sections visible include contact information, education, and professional experience.
A person wearing glasses is working on a computer setup with multiple screens. The large monitor displays web designs, and the laptop screen shows code. The workspace is lit with soft ambient lighting, and a gaming desktop is visible beside the person.
A person wearing glasses is working on a computer setup with multiple screens. The large monitor displays web designs, and the laptop screen shows code. The workspace is lit with soft ambient lighting, and a gaming desktop is visible beside the person.

.

📜Certified Courses

  1. Full Stack Web Development
    METS Technology — Completed
    ✅ Frontend & Backend (React, Django, SQL)

  2. Digital Marketing Strategy
    INI Institution — Certified
    ✅ SEO, SMM, Content Marketing

  3. Google Digital Marketing Certification
    Google Digital Garage — Certified
    ✅ SEO, SEM, Analytics, Ads

Learn

Contact

Get In Touch

kathirselvamv82@gmail.com

+91 93444 72138

© kathirselvam.com. All rights reserved.